Ljubno was once known for rafting, which was the most profitable industry in the upper Savinja Valley. Each year the show of rafters in the traditional ethnographic event takes place in Ljubno.
Today Ljubno is well known for women's ski jumping. As the organizer of the first continental cup for women Ljubno made a significant step in the recognition of this sport.
When visiting Ljubno you can stop at the tourist farms and try culinary specialties of this region (stuffed pig's stomach, homemade bread, dumplings, žlikrofi or perhaps homemade cheese).